Search Engine Advertising

Our Search Ad Auction Model

Ad Rank

The ranked position of sponsored ad campaigns run on search engines is called their ad rank. Which place our search ad campaign will appear depends on the quality score.

Bidding

It is known as maximum cost foot click bid. Which means that the maximum amount of money you can spend above 1 click of an ad. In Google Ads, you can choose manual and automatic bidding. But if you are an expert in creating a search ad campaign, then you always select manual bidding.

Quality Score

Quality Score measures ad and landing page relevance, impacting ad position and cost. It considers factors like ad relevance, expected click-through rate (CTR), and landing page experience.

Why Choose Search Engine Ads for Your Website?

Search engine advertising offers numerous benefits for websites. Firstly, it provides increased visibility by prominently displaying ads on search engine results pages (SERPs), ensuring exposure to users actively searching for related products or services.

Secondly, it offers targeted reach, allowing advertisers to specify demographics, geographic locations, and user behaviors for precise audience targeting. This ensures that ads reach the most relevant audience, increasing the likelihood of conversions.

Moreover, search engine advertising is cost-effective, operating on a pay-per-click (PPC) model where advertisers only pay when users click on their ads. This makes it a budget-friendly option, as you're only paying for actual engagement with your ad.

Lastly, search engine advertising delivers immediate results, providing instant visibility and traffic to websites. Unlike organic search engine optimization (SEO), which can take time to yield results, advertising ensures immediate exposure and is especially beneficial for new websites or time-sensitive promotions.

Why Choose us in Search Ads Campaign:

We have expertise in managing small budgets as well for any startup business and also big spending accounts for big enterprises. We target audiences for your business on the basis of the geographic location, socio economic status and behavioral patterns. Digital Marketing is the digital technology which refers to attract online viewers towards the website and drive online sales via electronic commerce so that it can generate genuine leads for the company. We do Keyword Mapping according to the business our clients is offerings and search patterns of the users. Our experts first try to understand the buyer’s activities and then start researching on sales lifecycle. Our experts are also proficient enough in Dynamic Search Ads with Remarketing and Conversion rate Optimization. We also run proper call tracking process for better retention and acquisition. We also integrate CRM integration with the help of the website automation tool.